Property Marketing Guru. Wannabe Real Estate Mogul. Design Junkie. Retail Sales Expert. Building my Empire one Campaign at a time.

Cherie is a highly accomplished marketing and sales professional with more than fifteen years’ experience in large complex organisations. She has a strong background in both consumer and behaviour change marketing across the corporate, private and government sectors.

Cherie spent almost a decade at Lend Lease within their Communities business where she held a variety of leadership positions across the marketing and sales disciplines in Victoria and South Australia. Her strong interpersonal skills and her ability to drive a team towards a vision saw her successfully launch some of Australia’s Best Master Planned Communities.

Cherie left Lend Lease to pursue her creative passion and became the Marketing Manager of the TAC for 3 years where she was responsible for leading road safety projects, through evidence-based marketing campaigns. Her most notable campaign was ranked #1 most creative campaign globally by the Gunn 100 and also won the first prize at the Cannes Gran Prix in France – Advertisings most prestigious global award.

Despite this success Cherie’s passion & heart has always laid in property and she returned to the industry in 2016 with The ABN Group where she is now the National Retail Manager for their flagship brand Homebuyers Centre, in this role she is responsible for managing all ‘front end’ departments (Sales, Marketing, Design & Developments) across both WA and Victoria.

Cherie’s side hustles include interior design and project management – she is a self-described creative addict and loves to immerse herself in all things interiors , fashion, culture and photography. When she is not obsessing over property you will find her on a beach with a fine wine.

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